What is WebTrafficCOPS.com?

We have been tracking web traffic fraud for 10 years in-house for for many Ad Networks. However this is the first time we are offering this service to the general public.

We monitor, audit and keep track of incoming IP’s. Some may refer to IP’s as visitors, clicks, impressions etc. To us, they all originate from IP’s (the root source). Tracking IP’s tells the full story. Many PPC and Ad Networks do not provide IP’s to advertisers, short of a court order.
Doing so could open them up to scrupulous lawsuits.

We also don’t provide absolute remarks as to whether an IP is fraudulent or not. We simply provide remarks for ‘potentially invalid IP’s,’ which may indicate a higher probability to fraud. It is up to you and your traffic provider to compare IP’s logs. In this way you can reconcile each IP to determine valid or potentially invalid IP’s. Keep in mine that most PPC & Ad networks will not provide IP logs for reason mentioned above.

However you can provide a viable third party record from a credible company who has been on the net for 10 years to file a dispute with your PPC or Ad network. At the very least you should receive an adjustment to your ad spend for potentially invalid IP’s and perhaps credits for overcharging and/or provide the PPC & Ad networks information to block IP’s to your ads.

Its time to micro-manage your incoming traffic from PPC & Ad networks. Doing so may save you tons of money in excessive ad spend.

Saved Ad Spend = Higher ROI

Are you buying web traffic but are unsure if the visitors are real or not?

There could be tons of web traffic that you are buying where the visitors are either not real or fraudulently generated.

We have been tracking web traffic fraud for 10 years in-house for many Ad Networks and have found click fraud percentages to be increasing dramatically as technology becomes more sophisticated each year. See our blog here for more info: http://WebTrafficFraud.com

However this is the first time we are offering this service to the general public.

We monitor, audit and keep track of incoming IP’s. Some may refer to IP’s as visitors, clicks, impressions etc. To us, they all originate from IP’s (the root source). Tracking IP’s tells the full story. Some PPC and Ad Networks do not provide IP’s to advertisers, short of a court order.

Doing so could open them up to scrupulous lawsuits.

We don’t provide absolute remarks as to whether an IP is fraudulent or not. We simply provide remarks for ‘potentially invalid IP’s,’ which may indicate a higher probability to fraud. It is up to you and your traffic provider to compare IP logs. In this way you can reconcile each IP to determine valid or potentially invalid IP’s. Keep in mine that some PPC & Ad networks will not provide IP logs for reason mentioned above.

However you can provide a viable third party record from a credible company who has been on the net for 10 years to file a dispute with your PPC or Ad network. At the very least you should receive an adjustment to your ad spend for potentially invalid IP’s and perhaps credits for overcharging. You can also provide the PPC & Ad networks information to block IP’s to your ads.

Its time to micro-manage your incoming traffic from PPC & Ad networks. Doing so may save you tons of money in excessive ad spend!

Saved Ad Spend = Higher ROI

Here are a few detections we monitor:

-Detects PIIP (Potentially Invalid IP) and VIP (Valid IP).

-Search Campaign Stats: IP’s can be sorted, grouped, and filtered by include and exclude variables.

-IP Label and Remarks: BOT, IP OK, PIIP -IP found in Blacklist etc.

-Set time intervals for CPC campaigns. Stop overcharging for repeat IP’s dead in its tracks.

-Repetitive IP Duration: Flag too many repeat hits for accurate counts.

-Detect incoming IP’s from anonymous proxies used to hide identities and commit fraud.

-Full Referrers: Date & Time, Search Engines, Keywords, Cities, Countries, etc.,

-Post auditing.

-Detects Blacklisted IP’s & Domains.

-Use our proprietary Flag and Investigate option to help us get rid of fraudsters.

-Behind the scene proprietary fraud detection methods based on 10 years of experience.

Check us out and Register here to start your Free Trial Today.

http://WebTrafficCOPS.com/index.php/users/register

Shaving Numbers in the CPA Markets -a Problem for Affiliate Marketers? And a Quick Walk Down Memory Lane.

Shaving of numbers is a HUGE issue in CPA Markets.

Millions if not billions are being lost in affiliate marketing ad spend due to number shaving. If it’s not the advertisers shaving numbers -it’s the ad networks.

Unfortunately Affiliate marketers have zero control over their own paychecks atm.

And it’s very disturbing. I know personally affiliate marketers making Google wealthy buying traffic from Adwords and sending it to CPA offers. On top of the many overcharging issues from the major PPC (low repeat click duration etc.,) Affiliate marketers are getting hammered from not one, but both sides financially.

Many Affiliate Marketers tend to move to other offers when they feel numbers don’t make sense anymore or they just won’t tolerate continued high discrepancy rates and discontinue marketing the ad. But that does not recoup the loss of $1000’s via major PPC engines (buying traffic) and number shaving from the CPA side, (converting purchased traffic on CPA basis) that occur daily.

Unfortunately this is the “nature of the beast” in CPA markets. And unbeknownst to some of us, control over paycheck amounts were forfeited once we entered the CPA market. In my earlier years, being in the SEO biz, we wouldn’t touch CPA deals due to this very reason -loss of control over revenues/acct receivables.

In fact, we turned many advertisers down at that time. Building SEO traffic and selling on a cpc basis was far too lucrative for us to change direction. But as more and more advertisers entered the CPA markets many of us had to adapt to the change.

Finally some of us figure out. “Hey lets build our own pages landing pages (using various other marketing techniques) to convert these offers” Because advertisers could not convert qualified traffic -no matter how hard they tried.

An elite group of Affiliate Marketers was born specializing in converting qualified traffic into sales for advertisers on a CPA basis. So advertisers benefited instantly by only paying for a Sale/Lead etc and the magical (hard) work was left to Affiliate Marketer.

But the shaving issues and loss of revenues for affiliate marketers still remains.

Solutions:

1. Third Party Online Escrow

2. Third party tracking and revenue-auditing platform

3. Third Party ODR (Online dispute resolution)

It’s time for a change.

Everything is right about a third party escrow, third party fraud auditing and third party ODR (online dispute resolution) systems from creditable established companies that have no monetary interest in revenues and in fact truly represents ‘both parties interests’.

Again this is called “Fair Play” and up until now has been absent on the net.

Can We Trust Major Search Engines & PPC’s Ad Networks?

We would not be too quick to trust ‘any’ major PPC or Search Engine.

Back in 1999 when we came on the internet we discovered many disturbing issues on how business was conducted.

Here are just a few. We wanted to keep the list brief:

As a seller of web traffic:

-Visitor counts were determined by PPC’s/partner’s counts. (Conflict of interest)
- Revenues were paid to us based on PPC’s/partner’s numbers. (Conflict of interest)
- Huge discrepancy rate$ comparing our tracking stats to partner’s stats existed with no means of reconciliation. (Numbers being shaved)

As a buyer of web traffic:

-Paying money upfront. (Yuk -with no third party escrow?)
-Paying for repeat visitors -less than 5 minutes (IP duration 10 years ago was 24 hours not less than 5 minutes! (Overcharging)
-Deductions from money paid upfront was based on the accuracy of the traffic provider’s visitor and revenue counts. (Conflict of interest)
-No referrer records or log files of IP’s provided by Traffic provider, short of a court order. (How convenient)
-For NO apparent reason minimum bids were increased from 1 cent to 5 cents. (500% markup!??) And forget about even showing up on results if you bid isn’t at least 30 cents minimum.

I have a friend who spends 170k per month with a major PPC and makes 70K. That sounds great but guess who is getting the lion’s share!?

10 years later nothing has changed. So I don’t know about you but every time I take my credit out, to pay money upfront, I get this nagging pull in my tummy.

Its time for a real change!
http://WebTrafficBrokers.com to the rescue!
The New World Wide Web Traffic Brokering and Auction Platform not only solves all these issues but many more!